Last update |

Wine In A Can: The Sustainable Future Of The Wine Industry?

Can drinking wine from a can save the environment? Have a look at the environmental benefits of consuming wine in cans instead of bottles.

Sustainable wine

“Wine in a can” trend

The recent years have seen the rise of a trend that nobody thought would stick around; Wine packaged in a can. The steady growth of the different canned wines in the market shows that this trend is here to stay.

Sustainable wine

A smaller-sized beverage that fits into a lower alcohol lifestyle, canned wines are perfect for those that want just a glass without committing to a bottle.

What makes wine in a can attractive?

Wine becomes simple and portable in a can. Canned wine is convenient to bring to the poolside or beach. Glass is also forbidden in some outdoor places which restricts you from taking a bottle.

sustainable drinks and beverages

Buying a whole bottle of wine can also be expensive which makes canned wines a low-budget experience. Other attractive features of drinking wine from a can are that white wine chills much faster in a can than in a bottle and the hassle of opening a wine bottle cork can also be done away with.

Environmental benefits of wine in a can

Other than the practical advantages, there are also some environmental benefits to canned wine. 39% of the greenhouse gas contribution of a bottle of wine comes from using a glass bottle! Shipping wine in bottles creates a greater carbon footprint as bottles are heavier and would consume more fuel for transport.

Sustainable wine

Besides, aluminum cans are more recycled than glass. A study showed that 70% of wine bottles end up in landfills but 69% of cans are recycled. So drinking wine from a can could save the environment!

Unpopular with some

The trend of “wine in a can” has been, as expected, getting a cold shoulder from wine connoisseurs. They feel that it takes away from the feeling of drinking wine and the packaging doesn’t suit the product.

sustainable drinks and beverages

Cans do not allow for long-term aging as it does in a bottle. Canned wine has a shelf life of only 18 months whereas wine bottles can be kept for years. If you are someone that prefers to let the wine add complexity sitting in a bottle, canned wine may not be for you.

New possibilities

Once you overcome the mental block of believing that wine should come in a bottle, a whole world of possibilities open up. Traditional red, white, and rosés in cans in addition to new flavor combinations like rosé with berries and fruits are being produced today.

sustainable drinks and beverages

Well-known wine-producing companies are trying out new niches like vegan and gluten-free wine in cans. Changing the opinion that wine is not an accessible beverage to all, a pack of wine cans like beer can also be bought today.

A trend or a fad?

The category of canned wines grew 67% in 2019 and people have been warming up to and accepting it ever since. Canned wines are becoming popular by the day and we can safely say it is a long-lasting trend and not a fad.

Sustainable wine

Not surprisingly, Millennials make up the highest consumer base for canned wines, but people from Gen X are embracing the category as well. What is also surprising is that canned wines are appealing to beer drinkers and wine lovers of all levels. 


Read next:

Potato Plastic: Turning Waste Into 100% Biodegradable Plastic

You May Also Like...

Leave a Comment